Mandy swung her backpack onto the carpet with a sigh. She flopped down on her bed, smiling. She did it. She had finally finished her last day of high school. There had been laughter, tears, and the rest of the emotions that come with the occasion. She was a straight A student and had loved high school.
As she reflected on the day, her mind began to wander to her fall plans. She had gotten accepted into several schools but still hadn’t made up her mind where she wanted to go. Her parents had always placed a high importance on getting a quality education, but she had recently found out that they had not able to set aside any savings for her higher education. Her older brother, who was her idol and bestfriend, had been given a scholarship to play baseball at Winona State University in Minnesota. She had visited him a few times in the two years he had been there, despite it being over 2 hours from her hometown. She had loved the campus, and the idea of going to school with her brother was very exciting to her. The only downfall with going to Winona State was that to pursue her dream of being a teacher, or even better, a professor someday, she would have to attend masters school elsewhere and she didn’t know how well her credits and accolades would transfer. Also, graduate school is very expensive!
She had talked to her parents to see if they had any helpful advice, they usually did and she respected their advice very much. Unfortunately for her, they wanted this to be her decision so that she could feel confident and happy in where she went to school. As they put it “you’re an adult now and choosing a college is a very important adult decision. We will miss you but as you know, were just a call or text away.”
In the following days, Mandy did a lot of thinking and research on what schools were in the area that offered teaching programs. In her research she stumbled across an article from 2018 from Western Technical College in La Crosse, WI. The article read:
“Officials at Western Technical College and Viterbo University have formally announced a new transfer agreement for students in the Foundations of Teacher Education program this fall.
Students enrolled full time can complete the Foundations of Teacher Education associate’s degree program at Western in four academic terms. Following successful completion of the 67 credits, students can transfer into Viterbo’s Elementary/Middle Childhood Education major, along with a minor in Special Education.
“Nearly half of last year’s graduating class is in the process or has already been accepted into Viterbo’s program for the fall,” said Western instructor Shelly Bauer. “This is a great opportunity for students and local school districts to meet the growing need for teachers.”
“In keeping with our deep commitment to education and the community, Viterbo is ever-focused on expanding the pipeline of highly prepared and energized new teachers,” said Sara Cook, dean of the College of Education, Engineering, Letters and Sciences at Viterbo University. “We are happy to add this seamless pathway through our strong, collaborative partnership with Western.””
Mandy was ecstatic! La Crosse was a short 30 minute drive away from Winona, located on the beautiful Mississippi River and home to not only Western Tech and Viterbo, but also UW-La Crosse. 3 schools in one town! As she dug deeper in her research she found out that Western not only had a beautiful campus, but was also the most affordable school in the entire state! This seemed like a no brainer. She looked at admissions requirements and knew immediately that she would be accepted with no issues and she could begin her education towards her dream of teaching. She called her brother, and he had nothing but good things to say about the area, she ran to the kitchen and told her parents about the opportunity, and they were overjoyed for her. She filled out an online application that same afternoon.
Explanation
This blog post in an example of a buyer persona journey. This is a common tactic used by marketers to personify their customers in order to better understand them and their needs. Instead of a chart showing the target audiences information, pain points and needs, a buyer persona story engages the reader and helps them to understand exactly how to target this audience.
