Retail Careers That Don’t Involve Working in a Store

The Job: Email Marketing Manager

First up, Email Marketing Manager is a great job in the retail field that doesn’t involve working on the store floor and offers a lot of creativity for the employee. Many larger companies hire email marketing managers to create a return customer database and build relationships with past customers.

Job Duties:

The key duties of an email marketing manager are to:

  • Increase Brand Awareness through email campaigns
  • Engage with consumers
  • Drive profit
  • Design and implement marketing strategies
  • Copyright and proofread
  • Create analytics of performance
  • Generate Leads

Job Requirements:

Generally to become the email marketing manager for a company, a person needs prior experience in both the work field and in academia. The basic requirements usually look something like this:

  • Bachelors Degree in business or marketing
  • Excellent writing skills
  • SEO knowledge
  • Data analytics skills
  • Retail experience

Bottom Line:

Depending on where they are employed, an email marketing manager can make anywhere from $40k-$120k per year, and many large companies such as American Eagle and Bath and Body Works are looking for these key employees.

The Job: Purchasing Manager

Purchasing Managers are key players in any retail business. They bring in new products and orders. They can be anyone from the guy in receiving to a lady in a corporate office in a city you’ve never been to.

Job Duties:

Purchasing Manager duties can vary by business, but some of the basics include:

  • Buy Products for Company
  • Evaluate Supplies
  • Negotiate Contracts
  • Review Product Quality
  • Agents/Buyers

Job Requirements:

While some purchasing managers simply move up in the company, most have some educational background, usually a bachelors degree. Other requirements include:

  • Supply Chain Management Knowledge
  • Business Admin Degree
  • CRM and software experience
  • Strong communication skills
  • Data analysis skills

These are just a few options of retail management options outside of the actual retail store.

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