Retail Careers That Don’t Involve Working in a Store

The Job: Email Marketing Manager

First up, Email Marketing Manager is a great job in the retail field that doesn’t involve working on the store floor and offers a lot of creativity for the employee. Many larger companies hire email marketing managers to create a return customer database and build relationships with past customers.

Job Duties:

The key duties of an email marketing manager are to:

  • Increase Brand Awareness through email campaigns
  • Engage with consumers
  • Drive profit
  • Design and implement marketing strategies
  • Copyright and proofread
  • Create analytics of performance
  • Generate Leads

Job Requirements:

Generally to become the email marketing manager for a company, a person needs prior experience in both the work field and in academia. The basic requirements usually look something like this:

  • Bachelors Degree in business or marketing
  • Excellent writing skills
  • SEO knowledge
  • Data analytics skills
  • Retail experience

Bottom Line:

Depending on where they are employed, an email marketing manager can make anywhere from $40k-$120k per year, and many large companies such as American Eagle and Bath and Body Works are looking for these key employees.

The Job: Purchasing Manager

Purchasing Managers are key players in any retail business. They bring in new products and orders. They can be anyone from the guy in receiving to a lady in a corporate office in a city you’ve never been to.

Job Duties:

Purchasing Manager duties can vary by business, but some of the basics include:

  • Buy Products for Company
  • Evaluate Supplies
  • Negotiate Contracts
  • Review Product Quality
  • Agents/Buyers

Job Requirements:

While some purchasing managers simply move up in the company, most have some educational background, usually a bachelors degree. Other requirements include:

  • Supply Chain Management Knowledge
  • Business Admin Degree
  • CRM and software experience
  • Strong communication skills
  • Data analysis skills

These are just a few options of retail management options outside of the actual retail store.

Why Retailers Need to Update Their POS Systems

As a young person, there’s few things that bother me more than when I go to retail stores, pull my wallet out to checkout, only to find that they have a Cash-Only-Point-of-Sales-No-Cards-Here-System that looks like my grandfather could have used it when he was my age. Apart from the aesthetic appearance of it, and the minor inconvenience, I never thought about it too much. Until I read this article about French handbag maker Longchamp doing a complete Point of Sale overhaul in over 300 stores. If they’re doing it, why shouldn’t retailers in The US? In Wisconsin? I did some research and here’s what I found

Why You Should Invest in a new POS system

There was a time when a Point of Sale system was just a cash register, but those days are long gone. Todays robust systems can perform a myriad of tasks, simplify the customer experience and increase your bottom line. But that’s just the basics, here are a few other things they can offer:

But POS systems are expensive

Yes, Point of Sale systems can be very expensive, especially for small businesses. According to, the total cost of an average POS system in 2019 was around $6,500 plus fees and upkeep. That’s a lot of money! But that doesn’t take into account the time(money) you’ll save doing sales reports, payroll, and other paperwork. It also doesn’t account for keeping track of your inventory data, the speed youll be able to checkout customers, and all the data it can collect about buying habits, returning customers, and much more.

Social Media Audit of Herschel Supply Co.

               Herschel Supply Co. has successful social media accounts on both Facebook and Instagram, and as a direct competitor, it would be wise for Buhi Bags to take notes on what they do well, what works, what doesn’t and what they (Buhi) should do about it. What I am describing is long hand for “Social Media Audit”. I performed a Social media audit of Herschel Supply Co. and these are my findings:

Consistency is Key

               Over the past month, Herschel Supply posted on both Instagram and Facebook at least once a day. Some posts were advertisements, some were general media, and some were subtle promotions. Regardless of what they posted; they were consistent with it.

Cross Platform Posting is Okay

               Not everybody has Facebook, and not everybody has Instagram, and even if they do, it doesn’t mean they follow the same pages on both platforms. Herschel Supply posted, almost without exception, the same content on both platforms, and just because a post was successful on one platform doesn’t mean it will be successful on both.

Fit the Caption to the Platform

               Facebook and Instagram function differently and consumers use them differently. As a business it is important to understand this and adjust accordingly. For example, the two posts below feature the same image, but the caption is changed slightly to fit the platform (Instagram uses Usernames, Facebook does not, Instagram is more hashtag friendly). Small changes like these can make all the difference.

Make it Big

               Facebook doesn’t require media in a post, but Herschel Supply included either a photo or video in every single post last month. Why? Not only does it allow the consumer to visualize the product but also it is big! A post with just text will take up a quarter page at most, and if it’s longer nobody wants to read it anyways. On the other hand, a post that includes a photo or video will take up almost the entire screen, making it much more difficult to ignore.

If Buhi Bags follows these tips and dedicates time to creating quality content, their social media could quickly become their most effective medium to attract customers.