The Job: Email Marketing Manager
First up, Email Marketing Manager is a great job in the retail field that doesn’t involve working on the store floor and offers a lot of creativity for the employee. Many larger companies hire email marketing managers to create a return customer database and build relationships with past customers.
The key duties of an email marketing manager are to:
- Increase Brand Awareness through email campaigns
- Engage with consumers
- Drive profit
- Design and implement marketing strategies
- Copyright and proofread
- Create analytics of performance
- Generate Leads
Generally to become the email marketing manager for a company, a person needs prior experience in both the work field and in academia. The basic requirements usually look something like this:
- Bachelors Degree in business or marketing
- Excellent writing skills
- SEO knowledge
- Data analytics skills
- Retail experience
Depending on where they are employed, an email marketing manager can make anywhere from $40k-$120k per year, and many large companies such as American Eagle and Bath and Body Works are looking for these key employees.
The Job: Purchasing Manager
Purchasing Managers are key players in any retail business. They bring in new products and orders. They can be anyone from the guy in receiving to a lady in a corporate office in a city you’ve never been to.
Purchasing Manager duties can vary by business, but some of the basics include:
- Buy Products for Company
- Evaluate Supplies
- Negotiate Contracts
- Review Product Quality
While some purchasing managers simply move up in the company, most have some educational background, usually a bachelors degree. Other requirements include:
- Supply Chain Management Knowledge
- Business Admin Degree
- CRM and software experience
- Strong communication skills
- Data analysis skills
These are just a few options of retail management options outside of the actual retail store.